Insights

Notes from the studio.

Thinking on screen content, exhibitions and video production in Dubai.

27 Sep 2026

A Realistic Content Timeline for Exhibiting in Dubai

Show dates do not move. Here is a timeline that works backwards from one, and what stays possible at each stage.

27 Sep 2026

Motion That Works at Two Metres Fails at Twenty

The design was approved on a laptop. It was installed on a 10-metre wall. Nobody checked whether those are the same thing.

27 Sep 2026

Corporate Video or Brand Film? They Are Not the Same Brief

Asking for a corporate video when you need a brand film produces something accurate, complete and completely unwatchable.

27 Sep 2026

What to Have Ready Before You Brief an Explainer Video

Most explainer video delays happen before production starts. Five things settled up front prevent nearly all of them.

27 Sep 2026

Anamorphic LED: How the Depth Illusion Actually Works

Those corner LED illusions are not a filter or a screen feature. They are a perspective trick with strict requirements.

27 Sep 2026

ADIPEC: Explaining Technical Propositions on a Busy Floor

Your proposition is genuinely complex and your audience is genuinely expert. That combination needs a different kind of screen content.

27 Sep 2026

Gulfood Screen Content: Making Product the Hero

Food sells on texture, freshness and craft. None of those survive a badly lit product shot on a big screen.

27 Sep 2026

GITEX Content: Competing With 6,000 Other Stands

At GITEX, your screen is not competing with the aisle. It is competing with every other screen in the hall.

27 Sep 2026

Plan Your Stand Content Before the Stand Is Built

Screen content is usually the last thing commissioned and the first thing visitors see. Reversing that order costs nothing and changes the result.

27 Sep 2026

Why Your LED Wall Content Looks Wrong (And How to Fix It)

A 16:9 export stretched across a 12-metre wall is the most common reason stand content looks amateur. Here is what to get right instead.

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